Benefits and Pitfalls
of
CONVERGENCE(VoIP)

Noel Wait

Unwritten Law

Any communications Platform

Must allow users to communicate

Effectivley and efficiently with

Each other , customers and

Suppliers.

Telephony Overview

Telephony changes

PBX

“VoIP” Router

Failed

Call!

Too

Congested!

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Call!

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Call!

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Call!

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Call!

Systems Shipped Western Europe

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2000

2001

2002

2003

2004

2005

Traditional

Systems

IP Systems

Is IP Telephony Real?

Once in, it is much, much easier to expand the network – wherever you have IP, you can have IP phones and IP telephony applications

It uses a common set of standards – which will give you a wider choice of products – both hardware and software applications

It will give you a highly reliable network… IP is inherently more reliable than circuit switching!

Why are Customers Buying IP Telephony?

Core Conflict:
Availability vs. Reach

Business

Personal

Urgent

Mundane

Junk

Availability Expectations:

24/7 Availability to Callers

More Devices

More Subscriptions

No Work / Home Boundary

No Personal / Private Boundary

Multi-channel capability

Priorities dictated by callers

Frustrations With Reach:

Routing to Voice Mail

Navigating Menus

Finding the “Right” Address

- Desk vs. Cell

- Phone vs. Email

- Email vs. Instant Msg Id

Increasing Hassle on Both Sides Of The Equation = We All Lose

PRESENCE

Servers

Content

Applications

Internet

Clients

IP Network

IP Access

SIP Clients

SIP

Media convergence

Phones and Soft Phones

IP-Telephony Fixed Line

IP PBX and IP Centrex

Conferencing

Call Centers / ACD

Cable Telephony

3G Wireless SMS

Videoconferencing

Instant Messaging

Presence

Video delivery

Web integration

Business Processes

…

The power of One Network

Improved productivity from better access to information

At your Desk

Managed Office

Whatever you’re doing

In the Air

On the Road

Email

Collaboration

Telephony

ERM

PC

PDA

Cellular

Blackberry

Wherever you are

Whatever you’re using

At Home

In Town

ONE

NETWORK

Ease of network management:

Geographic independence / mobility

Streamlined support:

High scalability / adaptability

Rapid innovation:

Greater flexibility

Improved productivity:

Higher customer satisfaction:

Better network ROI:

Benefits of CONVERGENCE

Quality of Service (QoS)

Denial of Service

Reliability and Availability

Bandwidth

Security / Eavesdropping

Lawfull Intercept

Desktop Power

Pitfalls of CONVERGENCE

You don’t buy technology

Convergence

IP or

Broadband

You buy value

save money

more efficient, change the way they work

increasing customer loyalty & retention

&, in some cases, increasing their revenues

So what are you buying

"IP will be the foundation of the network of the future"

Creating Value Together

Q & A

Thank You

This slide shows the latest research from Gartner of the uptake of IP based communications platforms compared with the decline of traditional circuit switched PBX’s.

The Graph shows that IP systems shipments almost match traditional systems by the end of 2003 and accelerating away throughout 2004.

It should be noted that this graph covers the entire market from very key systems to large enterprise solutions

In the world today, many customers have been constrained by the fact that they look to one supplier to deliver their voice solutions, and another to supply their data network or email infrastructure.

Now with, for example, Cisco a single infrastructure can be leveraged to create one POWERFUL communications network.

Built upon open standards, IP technology allows open competition, enabling advanced solutions for today and tomorrow.

PowerPoint Presentation

brucesu

2004-04-13T13:41:05

NoelW